Privacy Policy
Last Updated: June 2026
Welcome to Explore SW Michigan (“we,” “our,” or “us”). Your privacy is important to us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information when you visit ExploreSWMichigan.com.
Information We Collect
Information You Provide Voluntarily
We may collect information that you voluntarily provide, including:
- Name
- Email address
- Information submitted through contact forms
- Comments left on articles or pages
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device information
- Referring website
- Pages viewed
- Time spent on pages
- Date and time of visits
This information helps us understand how visitors use our website and improve the user experience.
Cookies
Our website uses cookies and similar technologies to enhance your browsing experience.
Cookies may be used to:
- Remember preferences
- Analyze website traffic
- Improve site functionality
- Measure advertising performance
You may disable cookies through your browser settings. However, some features of the website may not function properly if cookies are disabled.
Analytics
We may use third-party analytics services, including Google Analytics, to better understand visitor behavior.
These services may collect information such as:
- Pages visited
- Time spent on the website
- Device type
- Geographic region
Google’s use of information is governed by its own privacy policies.
Affiliate Disclosure
Explore SW Michigan may participate in affiliate marketing programs.
This means that some links on our website may be affiliate links. If you click an affiliate link and make a purchase or reservation, we may receive a commission at no additional cost to you.
Affiliate relationships do not influence our editorial content, reviews, or recommendations.
Advertising
We may display advertisements from third-party advertising partners.
Advertising providers may use cookies and similar technologies to deliver relevant advertisements based on your interests and browsing activity.
These third parties have their own privacy policies governing their use of data.
Email Communications
If you subscribe to our newsletter or provide your email address, we may occasionally send:
- Travel updates
- New article notifications
- Promotional content
- Special offers
You may unsubscribe from email communications at any time by following the unsubscribe instructions included in those emails.
Third-Party Links
Our website may contain links to third-party websites, including:
- Hotels
- Attractions
- Restaurants
- Booking services
- Travel providers
We are not responsible for the privacy practices or content of these external websites.
We encourage visitors to review the privacy policies of any third-party websites they visit.
Data Security
We take reasonable measures to protect the information we collect. However, no method of transmission over the Internet or electronic storage is completely secure.
While we strive to protect your information, we cannot guarantee absolute security.
Children’s Privacy
Explore SW Michigan is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take appropriate steps to remove it.
Your Rights
Depending on your location, you may have rights regarding your personal information, including:
- Access to your data
- Correction of inaccurate information
- Deletion of personal information
- Restriction of processing
- Withdrawal of consent where applicable
To exercise these rights, please contact us using the information below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any updates will be posted on this page with a revised “Last Updated” date.
Your continued use of the website after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have any questions regarding this Privacy Policy, please contact us through our Contact page.
Thank you for visiting Explore SW Michigan.